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Marketing Your Business As An Employer Of Choice.

by Matt Edge-Wilkins

31st Aug, 2023


In today's competitive job market, it's more important than ever for companies to use marketing to attract new employees.  By using the right strategies, you can reach a wider audience of potential candidates and make your company more attractive to top talent.


Here are a few tips on how to use marketing to attract new employees:

  • Champion your company culture. What makes your company a great place to work?  What are your values?  What kind of work environment do you offer? Be sure to highlight these aspects of your company in your marketing materials.
  • Share current employee success stories. What do your employees love about working for your company?  What are their experiences like?  Sharing employee stories is a great way to give potential candidates a behind-the-scenes look at your company culture.
  • Leverage relevant social media channels. Be sure to create a strong social media presence on the platforms where your ideal candidates spend most of their time.  Share relevant content on these platforms that will resonate with these potential candidates.
  • Run targeted ads. If you're looking for specific types of candidates, you can run targeted ads on social media platforms and job boards.  This will help you reach the right people with your vacancies.
  • Make it easy to apply. The easier it is for potential candidates to apply for a job with your company, the more likely they are to do so.  Make sure your application process is clear and concise.
  • Video marketing. Video is a great way to tell your company story and show potential candidates what it's like to work for you.  Create videos that highlight your company culture and a peak behind the scenes.
  • Host events. Hosting events is a great way to connect with potential candidates and give them a chance to learn more about your company.  You can host networking events, job fairs, or even office tours.
  • Use employee referrals. Your current employees are a valuable source of potential candidates.  Encourage them to refer their friends and colleagues to your company. 

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